LOTTO SPORT
Created a campaign asset system highlighting Lotto's latest soccer cleats and equipment.
We centered the work around brand athletes, Sophia Huerta, Stu Holden and Kellyn Acosta, capturing the individuality and energy they bring to the game. A separate studio production was neccessary to capture elevated product visuals as part of a complete asset library.
Art Direction, Production, Campaign Photography, Product Photography, Campaign Video, Athlete-led storytelling, AI Video Generation, Modular Content Library