CLIF BAR
VALUES
Created athlete-led stories in support of CLIF Bar's partnership with Voice in Sport Foundation.
Working with athletes Sophia Smith and Suni Lee, we developed concepts and scripts that reflect their shared commitment to equity in sport—highlighting both progress made and the struggle for equity that still exists.
Creative Direction, Copywriting, Production, Athlete Photography, Campaign Video, Social Edits, Athlete-led storytelling, Modular Content Library
