YOUR PRODUCT CONTENT

CAN BE BETTER.

It doesn’t have to be bland.
It doesn’t have to be “on white.”
It doesn’t have to be static.
It doesn’t have to be clean.

IT DOESN'T HAVE TO BE THIS WAY.

IT DOESN'T HAVE TO BE THIS WAY.

Pair of clean white sneakers on a white background.

D2C has been a thing for a minute, yet consumers are still stuck with the same old plain, bland, nondescript imagery.

It doesn’t have to be this way.

WITH THE RIGHT STRATEGIES IN PLACE, IT’S POSSIBLE TO INCREASE QUALITY AT SCALE.

Empire Green was founded on the demands of some of the world’s biggest brands.

From day one, we’ve been tasked with elevating product content above and beyond the norm.

We work with each client individually, creating custom creative direction that aligns with their brand’s identity.

We then bring that direction to life by producing compelling photo and video content.

What makes us different

  • We develop custom creative and art direction, tailored to echo the overall vibe of your brand.

  • We operate efficiently and stay close to our clients. We keep our core team small, then scale up as needed, per project.

  • We’ve got options. We can work with you on a one-off, per-project basis, or set up a longer-term, ongoing model.

Contact us to learn more
Two people standing on a field at night, illuminated by a bright artificial light with a large light fixture on a stand nearby.
Photography studio with lighting equipment, computer, and a person setting up a camera, with a large white backdrop and a black curtain.
People filming in a studio, with a woman sitting at a table and a man operating a camera on a Steadicam rig.
A video production studio with a model standing on a small platform in front of a white backdrop. Two monitors display the model, and there is filming equipment, lighting, and cables around. Crew members are working on computers and managing the equi
Nighttime outdoor photo of a woman in black standing in front of a large building with an arched window, while two men with cameras film her.
Filming crew setting up a photoshoot or video shoot with lighting and reflectors on a rooftop parking lot under a clear blue sky.
Camera operator filming on a foggy field with trucks and trees in the background.
Behind the scenes of a photoshoot with three men and one woman in a photography studio, one person holding a reflector, and a large monitor showing a person in athletic shorts from the back.

OUR STARTING POINT

Three core beliefs that transform basic product content into brand-defining work:

N0. 1
ELEVATED ART DIRECTION

Viewing a product on its display page is often the last look a consumer takes before completing their order. Why leave that impression to chance? We emphasize the importance of rich, emotive art direction that shows the details and textures you need to know before you buy.

NO. 2
a.i. assistance

We leverage generative A.I. to elevate content with greater efficiency. This is a developing pillar of our business as methods and capabilities change rapidly. It’s our intention to embrace what we can achieve today, and explore what we can do tomorrow.

Original still image

A.I. generated video

NO. 3
BROADER USE = BETTER ROI

Your content should work hard for you. If the quality of creative is high enough, we believe it can be woven into brand channels beyond e-comm, increasing your assets’ mileage.

Screenshots of a website, an Instagram post, and a tablet displaying an advertisement for a SPEEDLAND trail running shoe with a black logo, called SL:PDX, on a light blue background with black spray paint effects.

THE TRIFECTA OF CAPTURE CATEGORIES

We capture content in three ways:

  • A maroon SITKA puffer jacket with a logo on the chest that says "SITKA" and features a stylized feather or wing design, against a neutral background.

    ISOLATED

    Products in isolation, usually against a clean background. No models or environmental context.

  • A confident man wearing a green waterproof GORE-TEX jacket and yellow-tinted sunglasses adjusting his sleeve against a plain neutral background.

    WITH MODEL

    Products on or with a model for greater fit, form, and use context. Typically against a clean background.

  • A low-angle photo of a man standing outdoors, wearing a black Nike jacket and beige Nike pants, with modern Nike Philip H. Knight Campus architectural buildings in the background.

    ELEVATED

    Greater context and/or experimental art direction. Conveys deeper storytelling and use-case around the product in its natural environment.

OUR APPROACH IS CUSTOM-BUILT FOR EVERY CLIENT. LET’S FIND OUT WHICH ONE IS RIGHT FOR YOU.

Book a Meeting

Book a meeting with us. We’ll share more about our work, discuss your current challenges, and talk about the pros and cons of different approaches.

THE ONES RESPONSIBLE

We’re a small team (of real people!) based in Portland, Oregon. We have worked closely with the biggest footwear and apparel brands in the world. We’ve gained years of experience producing premium content by redefining what brands look and feel like.

  • Ben Pigao wearing a gray Nike baseball cap with a white logo, lifting the cap to shade his eyes, dressed in a gray hoodie, with a black wristwatch, and a photo white balance color card with a rainbow color scale hanging around his neck.

    Ben Pigao

    Exec. Producer / Photographer / Co-Founder

  • Ashely Hook wearing a black cap with 'AIMÉ' embroidered on it, holding a glass near her mouth, in a black and white photo.

    Ashley Hook

    Creative Producer

  • Aimee Rogers wearing a cycling helmet and reflective sunglasses is eating a donut with blue and yellow sprinkles outdoors.

    Aimee Rogers

    Creative Director

  • Close-up of a Kent St. John smiling with blue eyes, dark brown hair, and a short beard, wearing a denim jacket over a red hoodie, indoors with wooden beams overhead.

    Kent St. John

    Creative Director / Co-Founder

  • Maryn Worhacz wearing sunglasses holding a lint roller in front of a plain background.

    Maryn Worhacz

    Senior Stylist

Reach out to us!

Still curious?

Black and white photograph of a man from behind, wearing a sleeveless lululemon athletic shirt, with muscular arms and shoulders, standing outdoors against a plain sky background.